On average, the U.S. life coach industry has grown over 3 percent every year from 2017-2022. This growth is driven by increasing demand for life coaching services, especially from the millennial population.
As a life coach, this is great news. A thriving industry means your business has a good chance of thriving. However, the path to success isn’t without its hurdles. As the number of life coaches entering the industry increases, competition for clients gets stiffer.
Worry not, though. In this article, we’ll teach you how to get life coaching clients.
Read on for expert advice.
Build Your Professional Reputation
Your primary goal is to make your life coaching business the go-to destination for people who’re looking to hire a life coach. As such, it’s understandable if your focus is on marketing the company.
But, your clients aren’t looking to hire a “business.” They are looking for you, the life coach. Your company might be all over social media, but if the life coach behind it isn’t credible, most of your prospective clients will look elsewhere.
This is why it’s super important to prioritize building your professional reputation as a life coach. In addition to your professional training or experience, for example, get certified by a well-known body or organization in the industry, such as the Institute for Professional Excellence in Life Coaching.
When looking for a life coach, prospective clients want to know what credentials you hold. It’s such information they use to determine your professional reputation.
Network With Industry Professionals
Ever gone to see your general physicians for some body pain, and they recommended you to a certain chiropractor? You probably went to that chiropractor because you trust your doc. That’s how professional networks work, and you can use them to your advantage as well.
Think of other professionals who’re in your line of work. These include mental health therapists, marriage counselors, and health and wellness coaches. A person who’s seeing a mental health therapist can also benefit from the services of a life coach.
So, when you create professional networks with such professionals, they can refer some of their clients who made also need life coaching to you. That’s how you get new life coaching clients without breaking a sweat!
Revamp Your Website
Many small businesses have a website. You likely have one for your life coaching business as well.
That’s a good start, but when did you last revamp your website? It might still look attractive, but if it isn’t converting visitors, it’s not helping your cause.
Hire a professional to rework the website and give it a custom look and feel, as well as optimize it for search engines. If you want to take the DIY route, be sure to use a great page builder for coach websites.
An effective life coach website is a lead generation and conversion machine. Since most people are looking for life coaching services online, your search-optimized site will easily show up on their search engine results. Expect a good number of those search engine users to end up on your website and eventually become clients.
How to Get Life Coaching Clients Simplified
You’ve made a smart decision to become a life coach and start a life coaching business. The industry is vibrant, but don’t expect clients to stream into your office. You must look for them.
Hopefully, this guide on how to get life coaching clients has taught you a few client acquisition strategies you can implement. While at it, look around our blog for more tips on running a business.